Our Story

Born from a passion for creativity and playful design, our collection of soft companions brings warmth, imagination, and happiness to people around the world. For more than two decades, these distinctive creations have become treasured companions for children, adults, and collectors who appreciate thoughtful details, charming personalities, and exceptionally soft textures. What began as an imaginative idea has grown into a much-loved world of characters that inspire smiles and create meaningful moments in everyday life.

Our journey began in London, where creativity and curiosity continue to influence the way we approach design. Over the years, our characters have reached customers in many countries, finding their way into homes, gift collections, and the hearts of people from different generations. Their appeal comes from more than their appearance alone. Each companion offers its own sense of personality, whether through an amusing expression, an unusual shape, a distinctive color combination, or a wonderfully soft feel that makes it enjoyable to hold.

Imagination lies at the heart of everything we create. Our designers draw inspiration from the world around them, transforming everyday observations, unexpected ideas, and playful discoveries into original characters. They explore different forms, textures, and expressions to develop companions that feel individual rather than ordinary. Sometimes an idea begins with a familiar animal, while other times it grows from an entirely unexpected concept. This freedom to experiment allows creativity to flourish and gives every collection its own character.

We believe that great design should bring together visual appeal, comfort, and careful attention to detail. For this reason, the choice of materials is an important part of our creative process. Soft fabrics, appealing textures, and considered construction help create products that feel pleasant to touch and enjoyable to keep close. We aim to provide a comfortable experience while paying attention to the small details that give each character its distinctive appearance. As with any manufactured product, individual pieces may show slight variations, adding to the unique character of each companion.

The value of a soft toy often goes beyond its physical features. A favorite companion may become part of a child’s bedtime routine, a comforting presence during a difficult day, or a thoughtful gift that reminds someone they are loved. For adults, a charming character can bring back fond memories, add personality to a living space, or become a meaningful part of a growing collection. These personal connections are an important part of what makes plush companions so special.

We recognize that everyone discovers something different in the characters they love. Some people are drawn to their amusing faces and playful designs, while others appreciate their softness, unusual details, or the memories associated with a particular gift. There is no single way to enjoy a favorite companion. The experience is personal, shaped by individual tastes, meaningful occasions, and the small moments that make ordinary days feel special.

Our story has always been connected to the spirit of play. From the earliest stages of development, creativity encourages us to look beyond familiar ideas and imagine new possibilities. Each character begins with a concept that gradually takes shape through design exploration, material selection, and careful refinement. This process allows us to develop collections that feel fresh while maintaining the warmth and personality that customers have come to appreciate. We continue to explore new inspirations, welcome imaginative possibilities, and seek ways to make our products memorable.

Since the early days of our journey, our growing family of characters has continued to evolve. In 1999, Jellycat established its London studio, bringing creative ideas and a playful approach to product development into a dedicated space. Over time, the brand’s imaginative world expanded beyond plush toys to include a broader range of creative products and experiences. Through changing collections and new designs, the central idea has remained consistent: celebrating imagination and sharing happiness through thoughtful, characterful creations.

As our collections have developed, the connection between design and emotion has remained an important part of our philosophy. We understand that a small object can carry a surprisingly large amount of meaning. A companion chosen for a birthday may become a reminder of a special celebration, while a gift given simply to brighten someone’s day can create a lasting memory. These moments demonstrate how playful design can become part of everyday life in ways that are personal and enduring.

We are grateful to everyone who has welcomed our characters into their lives. Families, gift-givers, collectors, and people who simply enjoy discovering something charming all contribute to the continuing story of these creations. Their enthusiasm encourages us to keep exploring new ideas and developing companions with distinctive appearances and engaging personalities. Our aim is to make each collection an invitation to discover something unexpected, enjoy a little moment of comfort, and find happiness in the details.

Above all, we want our products to bring a sense of delight to everyday experiences. Whether someone is choosing a first soft toy, searching for a memorable present, or adding a new character to a cherished collection, we hope the experience feels enjoyable and inspiring. We believe that creativity has the power to connect people, encourage imagination, and make ordinary moments brighter. With every new design, we continue to celebrate the simple pleasure of finding a companion that feels just right.

For assistance with our products, orders, or other general inquiries, our customer support team is available to help. You can contact us by email at [email protected] or by telephone at +44 (0)3330 040900. Written correspondence may be sent to Westworks Building, 195 Wood Lane, London W12 7FQ, United Kingdom. When contacting our team, please provide a clear description of your inquiry and include your order reference if your message concerns a specific purchase. We appreciate your interest in our collection and look forward to helping make your shopping experience straightforward and pleasant.